7 sales follow-up email templates that actually get replies

Great chatting today, {{first_name}} — next steps

Hi {{first_name}},

Thanks for taking the time today. Quick recap of what we covered:

• {{pain_point}} is costing your team {{estimated_cost}}
• You're evaluating a solution before {{deadline}}
• Next step: {{agreed_next_step}}

I've attached the one-pager you asked about. Happy to jump on a 15-min call next week to walk your team through it — does {{proposed_time}} work?

{{your_name}}

Quick one, {{first_name}}

Hi {{first_name}},

Bumping this up in case it got buried. I put together a short (2-min) breakdown of how {{similar_company}} solved {{pain_point}} — thought it might be useful either way:

{{link_to_resource}}

Worth a 15-min call to see if the same approach fits?

{{your_name}}

Should I close the file?

Hi {{first_name}},

I haven't heard back, which usually means one of three things:

  1. You're slammed and this isn't a priority right now.
  2. You're interested but need to loop someone else in.
  3. It's not the right fit and you'd rather I stop following up.

A one-word reply (1, 2, or 3) tells me how to help — no offense taken either way.

{{your_name}}

Thought of you when I saw this

Hi {{first_name}},

Saw this piece on {{relevant_topic}} and thought of our conversation about {{their_project}}:

{{link}}

No agenda — just useful. Hope {{recent_event}} went well.

{{your_name}}

Any questions on the proposal, {{first_name}}?

Hi {{first_name}},

Wanted to check in on the proposal I sent {{when_sent}}. Two quick things:

• Is the {{pricing_structure}} clear, or would a walkthrough help?
• Anyone else on your side who needs to weigh in before you decide?

Happy to jump on a quick call this week — {{proposed_time_1}} or {{proposed_time_2}}?

{{your_name}}

Ready to move forward, {{first_name}}?

Hi {{first_name}},

We've talked through {{key_topic_1}}, {{key_topic_2}}, and pricing. From my side it looks like a strong fit — and I know you wanted to be live before {{their_deadline}}.

To hit that date, we'd need to kick off by {{start_date}}. Are you ready to move forward? If yes, I'll send over the paperwork today.

{{your_name}}

Closing your file

Hi {{first_name}},

I've reached out a few times without hearing back, so I'll assume the timing isn't right and stop following up.

If things change, my door's open — just reply here.

Wishing you a great rest of the quarter.

{{your_name}}